Web Advertising vs. Traditional methods
A traditional approach to advertising involves using conventional methods of Print and or audio
and visual selling. Unfortunately this is where the advertising world falls flat.
When was the last time you could talk back to your radio, television, and newspaper. Take away the remote
control and crossword puzzle, and there is little to no activity. Interactivity is what the world craves. More people
text than call, e-mail before write, and many prefer to shop electronically. By making a website interactive
as well as functional, companies have learned to draw quite an audience by just a few fancy widgets on their website.